valentine trắng la ngày nào

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White Day

White Day cake

Observed byCountries in East and Southeast Asia
DateMarch 14
Next timeMarch 14, 2024
FrequencyAnnual
Related toValentine's Day
White Day
Chinese name
Traditional Chinese白色情人節
Simplified Chinese白色情人节
Transcriptions
Standard Mandarin
Hanyu PinyinBáisè qíngrén jié
Burmese name
Burmeseအဖြူနေ့
Vietnamese name
VietnameseNgày Valentine Trắng
Korean name
Hangul화이트데이
Transcriptions
Revised RomanizationHwaiteu dei
Japanese name
Katakanaホワイトデー
Transcriptions
RomanizationHowaito Dē
Khmer name
Khmerថ្ងៃពណ៌ស

White Day is celebrated annually on March 14, one month after Valentine's Day, when people give reciprocal gifts to tát those who gave them gifts on Valentine's Day. It began in nhật bản in 1978; its observance has spread to tát several other Asian nations and countries worldwide.

Origin[edit]

Though Valentine's Day was first attempted to tát be celebrated in nhật bản in 1936, it did not begin to tát be popularly celebrated until the 1970s, giving the day a different observation from in the West.[1] It was primarily an opportunity for girls to tát show that they lượt thích a boy.[1] In 1977, a Fukuoka-based confectionery company, Ishimuramanseido, marketed marshmallows to tát men on March 14, calling it Marshmallow Day (マシュマロデー, Mashumaro Dē).[2] White Day was first celebrated in 1978 in nhật bản.[2] The National Confectionery Industry Association started it as an "answer day" to tát Valentine's Day on the grounds that men should pay back the women who gave them chocolate and other gifts on Valentine's Day.[2]

Soon thereafter, confectionery companies began marketing white chocolate. Now, men give both white and dark chocolate, as well as other edible and non-edible gifts, such as jewelry or objects of sentimental value, or white clothing lượt thích lingerie, to tát women from whom they received chocolate on Valentine's Day one month earlier.[3] Flowers and other gifts are also given on this day.[4]

Observation[edit]

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White Day is celebrated one month after Valentine's Day, on March 14. In countries that observe White Day, typically Valentine's Day is celebrated by women and girls presenting chocolate gifts (either store-bought or handmade), usually to tát the other men and boys, as an expression of love, courtesy, or social obligation.[5]

On White Day, the reverse happens: men who received a honmei-choco (本命チョコ, 'chocolate of love') or giri-choco (義理チョコ, 'courtesy chocolate')[6] on Valentine's Day are expected to tát return the favor by giving gifts to tát the women.[3] Gift exchanges happen between romantic partners, friends, and coworkers.[7] Traditionally, popular White Day gifts include food lượt thích white chocolate, marshmallows, candy, cookies, and other "white" accessories lượt thích jewelry, bags, lotions, and lingerie.[8][9] Nowadays, gifts tự not have to tát be white.[10]

Sometimes the term sanbai gaeshi (三倍返し, 'triple the return') is used to tát describe the generally recited rule for men that the return gift should be two to tát three times the worth of the Valentine's gift they received.[2]

In the latter half of the 2010s, sales figures indicated a decline in the popularity of the observation. It was seen as a result of reduced sales of obligation chocolates on Valentine's Day. Another reason given for the reduction of popularity is the changing gender roles within Japanese culture.[11]

International observation[edit]

Outside of nhật bản, the practice of giving response gifts one month after Valentine's Day has spread internationally. In those cultures, White Day is, for the most part, observed similarly. Some places where this occurs include Đài Loan Trung Quốc,[12][13] South Korea,[14][12][15] Taiwan,[14][12] and Vietnam.[12][15]

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See also[edit]

  • Giri (Japanese)
  • Hallmark holiday
  • Pi day, also observed on March 14 (represented as 3/14 in month-day format)
  • International Marriage Day, the coincidental day when international marriages were first legalized in Japan

References[edit]

  1. ^ a b Gordenker, Alice (March 21, 2006). "White Day". Japan Times. Retrieved March 24, 2020.
  2. ^ a b c d ホワイトデー [White Day] (in Japanese), Japanese Culture Iroha Dictionary
  3. ^ a b "White Day (March 14)". Cross Currents. University of Hawaii. Retrieved March 13, 2013.
  4. ^ Horiuchi, Junko (March 11, 2020). "Florists promoting flower power as coronavirus sees celebrations canceled". Kyodo News. Retrieved March 14, 2020.
  5. ^ "Valentine's Day and White Day". Nippon.com. The Nippon Communications Foundation. February 13, 2020. Retrieved March 14, 2020.
  6. ^ "Valentine's Day & White Day in Japan". nhật bản National Tourism Organization. Archived from the original on May 4, 2014. Retrieved March 13, 2014.
  7. ^ Tatiana, Garcia (April 2016). Okamoto, Yoshiko (ed.). "A Study of Japan's Valentine's and White Day Markets" (PDF). U.S. Commercial Service. Retrieved April 25, 2020.
  8. ^ "Valentine's day", Culture, nhật bản 101.
  9. ^ Mineta, Grace (March 10, 2016). "White Day: Affordable Ways to tát Return the Love | Tokyo Cheapo". Tokyo Cheapo. Retrieved April 25, 2020.
  10. ^ "White Day in nhật bản, Returning Valentine's Day Favors". Japan Info. May đôi mươi, năm ngoái.
  11. ^ Lufkin, Bryan (March 14, 2019). "White Day: Japan's reverse Valentine's Day". United Kingdom: BBC. Retrieved March 13, 2020.
  12. ^ a b c d Manalaysay, Bae Kirstein T. (March 14, 2019). "Valentine's Day Part II: Filipinos and White Day". Philippine Canadian Inquirer. Canada. Retrieved March 14, 2020. Nope, this is not a day solely dedicated to tát honor the color white or something lượt thích that, but it is directly related to tát Valentine's Day, that originated in nhật bản and is practiced in its neighboring countries such as Đài Loan Trung Quốc, Taiwan, South Korea, and Vietnam.
  13. ^ "White Day Triggers Consumption Enthusiasm". china.org.cn. Đài Loan Trung Quốc Internet Information Center. Retrieved March 13, 2014.
  14. ^ a b Adelstein, Jake (March 13, 2018). "How nhật bản Created White Day, East Asia's Alternate Valentine's Day". Forbes. United States. Retrieved March 13, 2020.
  15. ^ a b Goto, Rei; Thompson, Ashley (February 13, 2020). "Valentine's Day Traditions Around the World". Voice of America. Retrieved March 14, 2020.

External links[edit]

  • DeFrane, Rae (March 12, 2019). "White Day in nhật bản – The day the men give back". Arigoto Food Tours.