phim agency

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Agency

Promotional poster

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Hangul

대행사

Revised RomanizationDaehaengsa
McCune–ReischauerTaehaengsa
GenreWorkplace[1]
Written bySong Soo-han[2]
Directed byLee Chang-min[2]
Starring
  • Lee Bo-young
  • Son Na-eun
  • Jo Sung-ha
  • Han Joon-woo
Music by
  • Kim Hyun-jong
  • Ahn So-yeong
Country of originSouth Korea
Original languageKorean
No. of episodes16
Production
Executive producers
  • Kim So-jung
  • Shin Seon-joo (CP)
  • Hwang Hyeon-mi (CP)
Producers
  • Park Jin-young
  • Son Jae-seong
Running time60–72 minutes[3]
Production companies
  • How Pictures[4]
  • Drama House[4]
  • SLL (provided by)[4]
Original release
NetworkJTBC
ReleaseJanuary 7 –
February 26, 2023

Agency (Korean: 대행사) is a 2023 South Korean television series starring Lee Bo-young, Son Na-eun, Jo Sung-ha, and Han Joon-woo. It aired on JTBC from January 7 to tát February 26, 2023, every Saturday and Sunday at 22:30 (KST) for 16 episodes.[5][6]

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The series was a commercial hit and became one of the highest-rated dramas in Korean cable television history.[7]

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Synopsis[edit]

The series follows the story of Go Ah-in (Lee Bo-young) who becomes the first female executive thành viên of a large advertising agency.[5][8]

Cast[edit]

Main[edit]

  • Lee Bo-young as Go Ah-in: a creative director who leads Production Team 2 of VC Planning, a leading advertising agency. She has a strong desire for success despite growing up in poverty.[2][9]
  • Son Na-eun as Kang Han-na: VC Group's third generation chaebol.[9]
    • Oh Ji-yul as young Kang Han-na[10]
  • Jo Sung-ha as Choi Chang-su: the director of the planning division of VC Planning who strives to tát become CEO.[5]
  • Han Joon-woo as Park Young-woo: Han-na's loyal right-hand man.[9]

Supporting[edit]

People at VC Planning[edit]

  • Jeon Hye-jin as Jo Eun-jung: copywriter of VC Planning's Production Team 2.[9]
  • Lee Chang-hoon as Han Byung-soo: art director of VC Planning's Production Team 2.[11][12]
  • Lee Kyung-min as Seo Jang-woo: assistant manager of VC Planning's Production Team 2.[12]
  • Kim Dae-gon as Kwon Woo-cheol: creative director of VC Planning's Production Team 1.[13][14]
  • Jung Woon-sun as Bae Won-hee: copywriter of VC Planning's Production Team 1.[14]
  • Park Ji-il as Jo Moon-ho: CEO of VC Planning.[14]
  • Baek Soo-hee as Jung Su-jeong: Ah-in's secretary.[14]

People around Ah-in[edit]

  • Kim Mi-kyung as Seo Eun-ja: Ah-in's mother.[15]
  • Jang Hyun-sung as Yoo Jung-seok: Ah-in's mentor.[16]
  • Shin Soo-jung as Oh Soo-jin: Ah-in's friend who is a psychiatrist.[16]
  • Lee Ki-woo as Jung Jae-hoon: CEO of a game company.[16]
  • Kim Soo-jin as Choi Jung-min: CEO of an independent agency.[16]

People at VC Group[edit]

  • Jeon Gook-hwan as Kang Geun-cheol: founder of VC Group.[17]
  • Song Young-chang as Kang Yong-ho: chairman of VC Group.[17]
  • Jo Bok-rae as Kang Han-soo: vice president of VC Group Headquarters.[17]
  • Jung Seung-gil as Kim Tae-wan: VC Group Headquarters' chief secretary.[18]
  • Kim Min-sang as Bae Jung-hyeon: VC Group Headquarters' legal team leader.[17]

Others[edit]

  • Jung Won-joong as Kim Woo-won: chairman of Woowon Group.[19]
  • Jung Ye-bin as Kim Seo-jung: Woo-won's only daughter who is the vice president of Woowon Group.[20]
  • Kim Ra-on as Song Ah-ji: Eun-jung's son.[19]
  • Jo Eun-sol as Song Jung-ho: Eun-jung's husband.[19]
  • Yoon Bok-in as Park Kyung-sook: Eun-jung's mother-in-law.[19]

Extended[edit]

  • Kim Chae-eun as Yoo Ji-woo: Jung-seok's daughter.[21]
  • Lee Dong-ha[22]

Special appearance[edit]

  • Song Young-kyu as Hwang Seok-woo[23]

Viewership[edit]

Agency : South Korea viewers per episode (millions)

SeasonEpisode numberAverage
12345678910111213141516
11.1051.2061.4771.9191.4871.8022.0632.6932.5862.6752.2912.7642.5673.0553.0373.6852.276

Source: Audience measurement performed nationwide by Nielsen Korea.[24]

Average TV viewership ratings
Ep. Original broadcast date Average audience share
(Nielsen Korea)[24]
Nationwide Seoul
1 January 7, 2023 4.797% (3rd) 5.520% (2nd)
2 January 8, 2023 5.102% (2nd) 5.369% (2nd)
3 January 14, 2023 6.481% (2nd) 7.149% (1st)
4 January 15, 2023 8.907% (1st) 9.286% (1st)
5 January 21, 2023 5.869% (1st) 6.545% (1st)
6 January 22, 2023 7.711% (1st) 8.111% (1st)
7 January 28, 2023 9.150% (1st) 9.606% (1st)
8 January 29, 2023 11.959% (1st) 12.400% (1st)
9 February 4, 2023 10.902% (1st) 11.692% (1st)
10 February 5, 2023 11.629% (1st) 12.434% (1st)
11 February 11, 2023 10.444% (1st) 11.372% (1st)
12 February 12, 2023 12.658% (1st) 14.135% (1st)
13 February 18, 2023 11.049% (1st) 11.360% (1st)
14 February 19, 2023 13.383% (1st) 14.041% (1st)
15 February 25, 2023 13.149% (1st) 13.841% (1st)
16 February 26, 2023 16.044% (1st) 17.267% (1st)
Average 9.952% 10.633%
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This series aired on a cable channel/pay TV which normally has a relatively smaller audience compared to tát free-to-air TV/public broadcasters (KBS, SBS, MBC, and EBS).

References[edit]

  1. ^ Kim Eun-jung (January 23, 2023). "New breed of female characters takes center stage in Korean dramas". Yonhap News. Archived from the original on January 31, 2023. Retrieved January 31, 2023.
  2. ^ a b c Hwang Hye-jin (June 9, 2022). "이보영 '대행사' 출연 확정, 유리천장 깨부순 광고퀸 변신[공식]" (in Korean). Newsen. Archived from the original on November 12, 2022. Retrieved November 12, 2022 – via Naver.
  3. ^ "다시보기 | 대행사 | 프로그램 | JTBC" [Replay | Agency | Program | JTBC]. JTBC (in Korean). Archived from the original on February 26, 2023. Retrieved February 26, 2023.
  4. ^ a b c Park Seo-hyun (December 2, 2022). "'재벌집 막내아들' 후속작은 이보영 '대행사'..새 토일드라마 확정(공식)" (in Korean). Herald Pop. Archived from the original on December 2, 2022. Retrieved December 2, 2022 – via Naver.
  5. ^ a b c Shin Min-hee (June 10, 2022). "Lee Bo-young leads star-studded cast in JTBC's 'Agency'". Korea JoongAng Daily. Archived from the original on November 13, 2022. Retrieved November 12, 2022.
  6. ^ Park Pan-seok (December 12, 2022). "대행사 이보영X조성하X손나은, 첫 대본 연습부터 싱크로율 100%" [Agency Lee Bo-young X Jo Sung-ha X Son Na-eun, 100% synchro rate from the first script practice] (in Korean). OSEN. Archived from the original on December 12, 2022. Retrieved December 12, 2022 – via Naver.
  7. ^ Jeon Hyo-jin (February 27, 2023). "종영 '대행사' 이보영, 마지막 대역전극…최고 17.3% '유종의 미' [TV종합]" (in Korean). Sports Dong-a. Archived from the original on February 28, 2023. Retrieved February 27, 2023 – via Naver.
  8. ^ ""Advertising Agency" Casts Lee Bo-young, Cho Seong-ha, Son Na-eun". HanCinema. Yonhap News. June 13, 2022. Archived from the original on November 12, 2022. Retrieved November 12, 2022.
  9. ^ a b c d Kim Myung-mi (June 10, 2022). "이보영-조성하-손나은-한준우-전혜진, JTBC '대행사' 캐스팅[공식]" (in Korean). Newsen. Archived from the original on November 12, 2022. Retrieved November 12, 2022 – via Naver.
  10. ^ Kim Na-yeon (March 22, 2023). ""이 아이는 커서"..미래가 기대되는 아역★[Oh!쎈 펀치]" (in Korean). OSEN. Archived from the original on March 22, 2023. Retrieved March 22, 2023 – via Naver.
  11. ^ Hyun Jung-min (December 5, 2022). "이창훈, JTBC '대행사' 합류…이보영과 호흡" [Lee Chang-hoon joins JTBC's 'Agency'… Breathing with Lee Bo-young] (in Korean). Sports World. Archived from the original on December 5, 2022. Retrieved December 5, 2022 – via Naver.
  12. ^ a b Park Ah-reum (December 21, 2022). "'대행사' 측 "이보영X전혜진X이창훈X이경민, 광고에 美친 꾼들 뭉쳤다"" ['Agency' side "Lee Bo-young X Jeon Hye-jin X Lee Chang-hoon X Lee Kyung-min, people who are good at advertising have gathered] (in Korean). Newsen. Archived from the original on December 21, 2022. Retrieved December 21, 2022 – via Naver.
  13. ^ Cha Hye-young (January 2, 2023). "김대곤, '대행사' 출연…이보영과 연기 호흡" (in Korean). Ten Asia. Archived from the original on January 2, 2023. Retrieved January 2, 2023 – via Naver.
  14. ^ a b c d "등장인물소개 – VC기획 사람들". JTBC (in Korean). Archived from the original on January 1, 2023. Retrieved January 1, 2023.
  15. ^ Seo Yu-na (February 11, 2023). "이보영, 가정폭력 피해 도망간 母 김미경과 재회(대행사)(종합)" (in Korean). Newsen. Archived from the original on February 13, 2023. Retrieved February 13, 2023 – via Naver.
  16. ^ a b c d "등장인물소개 – 아인 주변 인물들". JTBC (in Korean). Archived from the original on January 1, 2023. Retrieved January 1, 2023.
  17. ^ a b c d "등장인물소개 – VC그룹 사람들". JTBC (in Korean). Archived from the original on January 1, 2023. Retrieved January 1, 2023.
  18. ^ Kim Sun-woo (January 29, 2023). "'대행사' 정승길, 27년차 배우의 내공…눈에 띄는 존재감" (in Korean). JTBC. Archived from the original on January 30, 2023. Retrieved January 30, 2023 – via Naver.
  19. ^ a b c d "등장인물소개 – 그 외 인물들". JTBC (in Korean). Archived from the original on January 1, 2023. Retrieved January 1, 2023.
  20. ^ Kim Ji-woo (January 2, 2023). "손나은의 라이벌이 떴다, 정예빈 (대행사)" (in Korean). Sports Kyunghyang. Archived from the original on January 2, 2023. Retrieved January 2, 2023 – via Naver.
  21. ^ Ahn Byung-gil (February 13, 2023). "김채은 '대행사' 뜬다, 이보영과 호흡" (in Korean). Sports Kyunghyang. Archived from the original on February 14, 2023. Retrieved February 13, 2023 – via Naver.
  22. ^ Park Seo-yeon (February 18, 2023). "손나은♥한준우, 밤길 어부바 데이트 포착…이대로 결혼까지? [대행사]" (in Korean). My Daily. Archived from the original on February 21, 2023. Retrieved February 21, 2023 – via Naver.
  23. ^ Lee Min-ji (January 19, 2023). "'대행사' 송영규 특별출연, 이보영과 미묘한 신경전 예고 [공식]" (in Korean). Newsen. Archived from the original on January 19, 2023. Retrieved January 19, 2023 – via Naver.
  24. ^ a b Nielsen Korea ratings:
    • "Ep. 1". Nielsen Korea (in Korean). January 7, 2023. Archived from the original on January 8, 2023. Retrieved January 8, 2023.
    • "Ep. 2". Nielsen Korea (in Korean). January 8, 2023. Retrieved January 9, 2023.
    • "Ep. 3". Nielsen Korea (in Korean). January 14, 2023. Archived from the original on January 15, 2023. Retrieved January 15, 2023.
    • "Ep. 4". Nielsen Korea (in Korean). January 15, 2023. Archived from the original on January 15, 2023. Retrieved January 16, 2023.
    • "Ep. 5". Nielsen Korea (in Korean). January 21, 2023. Archived from the original on January 22, 2023. Retrieved January 22, 2023.
    • "Ep. 6". Nielsen Korea (in Korean). January 22, 2023. Archived from the original on January 23, 2023. Retrieved January 23, 2023.
    • "Ep. 7". Nielsen Korea (in Korean). January 28, 2023. Archived from the original on January 28, 2023. Retrieved January 29, 2023.
    • "Ep. 8". Nielsen Korea (in Korean). January 29, 2023. Archived from the original on January 30, 2023. Retrieved January 30, 2023.
    • "Ep. 9". Nielsen Korea (in Korean). February 4, 2023. Archived from the original on February 5, 2023. Retrieved February 5, 2023.
    • "Ep. 10". Nielsen Korea (in Korean). February 5, 2023. Archived from the original on February 6, 2023. Retrieved February 6, 2023.
    • "Ep. 11". Nielsen Korea (in Korean). February 11, 2023. Archived from the original on February 11, 2023. Retrieved February 12, 2023.
    • "Ep. 12". Nielsen Korea (in Korean). February 12, 2023. Archived from the original on February 12, 2023. Retrieved February 13, 2023.
    • "Ep. 13". Nielsen Korea (in Korean). February 18, 2023. Archived from the original on February 19, 2023. Retrieved February 19, 2023.
    • "Ep. 14". Nielsen Korea (in Korean). February 19, 2023. Archived from the original on February 19, 2023. Retrieved February trăng tròn, 2023.
    • "Ep. 15". Nielsen Korea (in Korean). February 25, 2023. Archived from the original on February 25, 2023. Retrieved February 26, 2023.
    • "Ep. 16". Nielsen Korea (in Korean). February 26, 2023. Archived from the original on February 26, 2023. Retrieved February 27, 2023.

External links[edit]